IP Anonymization or IP Masking is sending a visitor’s IP to Google Analytics servers by deleting/masking the last octet of the IPv4 address (last 80 bits for IPv6)
Follow this guide to set up the check-out funnel on your Google Analytics Enhanced Ecommerce Reports.
The ability to link your channel to Google Analytics will be discontinued on November 17, 2020.
This guide will help you to create a Universal Analytics property in Google Analytics whereas the default property for new accounts is GA4.
Step by step guide to upgrading to new Google Analytics Property, GA4.
In order to stay up-to-date with future improvements to GA, Google advises creating a new Google Analytics 4 property alongside your existing properties.
What we do
We create brilliant digital products that help our clients get ahead and stay there.
We were born from digital and it remains our core capability of communication. We activate all of our studios (strategy, brand, data analytics, and technology) to work in harmony to deliver the right message to the right audience at the right time on the right platform.
Digital marketing thrives on data. No matter what type of site/app you have, whether it’s a large e-commerce site, a personal website, a site for a small business, or a high scale app people used to order food, it’s essential to understand how people interact with your web/app. We’re at your disposal.
As your modern-day business card, your website is a digital biopsy of your essence. Through qualitative and quantitative research and analysis, we distill the essence of your brand and express it through user-centric design to create a bespoke digital experience.